WHAT IS THE OBJECTIVE OF A COMPANY?
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In Eye of Whale, we believe that the fundamental objective of a company is to create value for the shareholder.
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Value Creation is measured by EVA, Economic Value Added.
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The EVA is calculated based on the financial statements: Income Statement and Balance Sheet Statement.
WHAT IS THE PROBLEM?
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The physical reality of companies is complex: they sell many products to many customers, with a specific business model, both in terms of sales price positioning, margin, manufacturing, distribution, R & D, advertising investment, etc.
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The most advanced companies have invested many resources in developing their proper analytical model that reflects their physical reality as well as possible: an income statement and a balance sheet detailed by:
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concepts in order to monitor elements of interest.
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business dimensions: brand dimension to group their products, market dimension to group their customers, etc.
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As a consequence, they get a large volume of data; an ocean of data, that allows them to analyze the profitability of their business with several perspectives: for such concept, for such market, for such brand, for such combination (brand, market), etc.
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Unfortunately, studies indicate that only 5% of this information is analyzed since analyzing manually (with the help of BI tools) would lead to unaffordable time and cost.
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In Eye of Whale we have estimated that a company with 100 brands and operating in 50 markets would last 104 days to realize one full analysis of all its information; which is not affordable!
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In fact, the partial analysis undertaken today in the companies:
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are high time-consuming
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give different results according to who, when and how the data are analysed
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come late
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consumes 80% of time instead of helping business to improve
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paralysis by analysis
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... And at each month closing, forecast, budget, etc...
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Thus, companies are far from taking benefit from all their valuable information.
THE SOLUTION
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We have developped BRAIN software solution, hosted on the Cloud, that analyzes the value creation of the company.
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We plug BRAIN on client company datawarehouse, then BRAIN will explore it giving you the most important events you should focus on.
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BRAIN analyzes, automatically, 100% of the analytical information, consistent with the financial statements of the company.
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BRAIN diagnose if the company has created value and how it has generated it highlighting its vertebral elements.
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Finally, we identify the whales, the most striking elements in their creation of value.
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The whale remains a call to think over and to action, for the shareholder and the executive direction to guide the efforts of the organization.
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We believe that acting on what matters most induces in increasing the value of the company.
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In this way, the company benefits from all its efforts done in building a data model that reflects its physical reality.
