WHAT IS THE OBJECTIVE OF A COMPANY?
-
In Eye of Whale, we believe that the fundamental objective of a company is to create value for the shareholder.
-
Value Creation is measured by EVA, Economic Value Added.
-
The EVA is calculated based on the financial statements: Income Statement and Balance Sheet Statement.
WHAT IS THE PROBLEM?
-
The physical reality of companies is complex: they sell many products to many customers, with a specific business model, both in terms of sales price positioning, margin, manufacturing, distribution, R & D, advertising investment, etc.
-
The most advanced companies have invested many resources in developing their proper analytical model that reflects their physical reality as well as possible: an income statement and a balance sheet detailed by:
-
concepts in order to monitor elements of interest.
-
business dimensions: brand dimension to group their products, market dimension to group their customers, etc.
-
-
As a consequence, they get a large volume of data; an ocean of data, that allows them to analyze the profitability of their business with several perspectives: for such concept, for such market, for such brand, for such combination (brand, market), etc.

-
Unfortunately, studies indicate that only 5% of this information is analyzed since analyzing manually (with the help of BI tools) would lead to unaffordable time and cost.
-
In Eye of Whale we have estimated that a company with 100 brands and operating in 50 markets would last 104 days to realize one full analysis of all its information; which is not affordable!
-
In fact, the partial analysis undertaken today in the companies:
-
are high time-consuming
-
give different results according to who, when and how the data are analysed
-
come late
-
consumes 80% of time instead of helping business to improve
-
paralysis by analysis
-
... And at each month closing, forecast, budget, etc...
-
Thus, companies are far from taking benefit from all their valuable information.
THE SOLUTION
-
We have developped BRAIN software solution, hosted on the Cloud, that analyzes the value creation of the company.
-
We plug BRAIN on client company datawarehouse, then BRAIN will explore it giving you the most important events you should focus on.
-
BRAIN analyzes, automatically, 100% of the analytical information, consistent with the financial statements of the company.
-
BRAIN diagnose if the company has created value and how it has generated it highlighting its vertebral elements.
-
Finally, we identify the whales, the most striking elements in their creation of value.
-
The whale remains a call to think over and to action, for the shareholder and the executive direction to guide the efforts of the organization.
-
We believe that acting on what matters most induces in increasing the value of the company.
-
In this way, the company benefits from all its efforts done in building a data model that reflects its physical reality.
