top of page
IDENTIFY THE MOST IMPORTANT TO INCREASE THE VALUE OF YOUR COMPANY

VALUE IS EVERYTHING

WHAT IS THE OBJECTIVE OF A COMPANY?

​

 

  • In Eye of Whale, we believe that the fundamental objective of a company is to create value for the shareholder.

​

  • Why? Because creating value means having paid back all the stakeholders: the employees, the suppliers, the creditors, the banks, the public administration with taxes and, with what is left - if any - having paid back the owner, who has his money invested in the company, above and beyond what the market demands. Creating value means having fed all the necessary parts of the company.

​

  • Value Creation is measured by EVA, Economic Value Added.

​

  • The EVA is calculated based on the financial statements: Income Statement and Balance Sheet Statement.

​

WHAT IS THE PROBLEM?

​

​​

  • The physical reality of companies is complex: they sell many products to many customers, with a specific business model, both in terms of sales price positioning, margin, manufacturing, distribution, R & D, advertising investment, etc.

​

  • The most advanced companies have invested many resources in developing their proper analytical model that reflects their physical reality as well as possible: an income statement and  a balance sheet detailed by:

    • concepts in order to monitor elements of interest.

    • business dimensions: brand dimension to group their products, market dimension to group their customers, etc.

​​

  • As a consequence, they get a large volume of data; an ocean of data​, that allows them to analyze the profitability of their business with several perspectives: for such concept, for such market, for such brand, for such combination (brand, market), etc.

Matriz_ENG.png

  • Unfortunately, studies indicate that only 5% of this information is analyzed since analyzing manually (with the help of BI tools) would lead to unaffordable time and cost.

​

  • In Eye of Whale we have estimated that a company with 100 brands and operating in 50 markets would last 104 days to realize one full analysis of all its information; which is not affordable!

​

  • In fact, the partial analysis undertaken today in the companies:

    • are high time-consuming​

    • give different results according to who, when and how the data are analysed

    • come late

    • consumes 80% of time instead of helping business to improve

    • paralysis by analysis

... And at each month closing, forecast, budget, etc...

​​

  • Thus, companies are far from taking benefit from all their valuable information.

THE SOLUTION

​

​​

  • We have developped BRAIN software solution, hosted on the Cloud, that​ analyzes the value creation of the company.

​​

  • We plug BRAIN on client company datawarehouse, then BRAIN will explore it giving you the most important events you should focus on.

​​

  • BRAIN analyzes, automatically, 100% of the analytical information, consistent with the financial statements of the company.

​​

  • BRAIN diagnose if the company has created value and how it has generated it highlighting its vertebral elements.

​​

  • Finally, we identify the whales, the most striking elements in their creation of value.
     

  • The whale remains a call to think over and to action, for the shareholder and the executive direction to guide the efforts of the organization.

​​

  • We believe that acting on what matters most induces in increasing the value of the company.

​​

  • In this way, the company benefits from all its efforts done in building a data model that reflects its physical reality.

brain solution.png
bottom of page